A More Beautiful Question


A More Beautiful Question by Warren Berger

I first heard about this book in my car listening to the Book Riot podcast. This was Jeff’s audiobook pick of the episode and it sounded interesting enough to check out. I did not listen to it, but I did hunt down the book in my library and devour it.

I love this book! It made me think about things in a whole different way. I would recommend it to anyone who is trying to improve their leadership skills. I especially love the bit where it’s suggested that we rephrase things in a “How might we…” kind of way. For instance, your goal is to… I don’t know… gain more Instagram followers. Normally, people just ask, “What would get me the most likes?” Instead, the question could be asked, “How might I/we make engaging content to attract and keep followers?”

Side note: If you are interested in the social media fame thing, check out the book Making It Stick. It is awesome and gives plenty of examples on good marketing.


Here is the summary from the back:

“In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, underappreciated tool — one that has been available to us since childhood. Questioning — deeply , imaginatively, “beautifully” — can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask “Why?”

“Berger’s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning “falls off a cliff” as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged — and is in fact sometimes barely tolerated.

“And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking — and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them — by starting with a “beautiful question.”

“Berger explores important questions such as:

  • Why aren’t we nurturing kids’ natural ability to question — and what can parents and schools do about that?
  • Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?
  • And, most important, how can each of us reignite that questioning spark — and use inquiry as a powerful means to rethink and reinvent our lives?

A More Beautiful Question outlines a practical Why/What If/How system of inquiry that can guide you through the process of innovative questioning — helping you find imaginative, powerful answers to your own ‘beautiful questions.’ ”

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